If you have recently bought yourself a new printer, follow the directions in the manual for setting up cables. Put the installation CD into the CD drive and follow the set up instructions.

If you are using Windows 95/98, select Start Menu, then select Printers. Now select Add Printer, select Local Printer. Choose your printer (If your printer is not listed, choose the one closest to yours and select OK).

For the Mac, select go to server, (or chooser) and then select printer. Then choose your printer. (If your printer is not listed, then select the closest one.) Then select install.
If you are using Windows XP, then the PC will prompt you for the drivers and install the relevant one from the CD itself (if the appropriate driver is not in the database already).

If you have any problems printing, first check your cable connections. If you get repeated error messages, then reboot your computer and redo the steps above.
If you would like to upgrade the driver of your currently installed printed, then follow the steps given in the next sub-topic.

Installing Printer Drivers
A printer driver is a piece of software that allows the computer to communicate with the printer. Without this software, the printer would be hopelessly lost since it does not speak the same language! Printer manufacturers often update the drivers and these they can be easily downloaded form the company’s website for free. It is a good idea to keep a check on your printer driver version and upgrade if it is too far out of date.
Here is how you can check your print driver version number:
Windows XP

1. Click the Windows Start button, choose Control Panel, and then choose ‘Printers and Faxes.’
2. Right-click your default printer and choose Properties. (Your default printer will have a checkmark within a black circle above the printer icon.)
3. Click the General tab, click the ‘Print Test Page’ button, and then click OK to print the test page.
Windows 95/98

1. Click the Windows Start button, choose Settings, and then Printers.
2. Right-click your default printer and choose Properties. (Your default printer will have a checkmark within a black circle above the printer icon.)
3. Click the General tab, click the ‘Print Test Page’ button, and then click OK to print the test page.

Look on the test page for Driver Version.
All major printer manufactures have web sites that allow you to freely download their printer drivers. To do so, you will need your printer’s manufacturer and model number. When you go to the web site, look for words such as ‘Downloads’, ‘Drivers’, ‘Software’, or ‘Support’ and shortlist your model.
Given below are the website URLs for the popular brands:
Hewlett Packard — http://welcome.hp.com/country/uk/en/support.html?pageDisplay=drivers
Canon — http://software.canon-europe.com/
Epson — http://emeasupport.epson-europe.com/downloads.aspx?LNG=en-EU
Lexmark — http://support.lexmark.com/cgi-perl/selections.cgi?ccs=227:5:0:0:0:0&target=http://downloads.lexmark.com/cgi-perl/downloads.cgi&&req=:::::
Xerox — http://www.support.xerox.com/go/prodselect.asp?Xlang=en_GB&metrics=HDR
Brother — http://www.brother.com/E-ftp/info/index_eu.html
Troubleshooting Printer Problems
In this section, you’ll find some of the more common problems that cause 45 percent of the help centre phone calls.
If nothing has occurred since the last time you used your printer, chances are the problem is quite straightforward. As obvious as it sounds, check to ensure that the printer is turned on. It is quite possible that somebody might have turned it off while you were away from your desk or computer. Make sure the printed is connected properly and there is power to the printer. All printers have some kind of LED that lets you know if it is powered up.

If the printer is turned on but has some flashing lights, then check with your owner’s manual to see what the lights mean. Most of these indicators will be related either to paper, ink, or toner.

Make sure there is enough paper in the printer. Refill the paper tray if it’s empty. Make sure you ‘fan’ the paper stack before putting it in the printer. When the paper stack is cut and packed at the factory, it sometimes causes the pages to stick together. Fanning the paper simply involves flipping through the paper stack with your thumb. This ruffling separates the paper, thereby reducing paper jams.

If the paper is stacked well, then check for a mis-feed or paper jam. Remove the paper stack and check the feed area for jammed paper. You may have to open several panels to make a thorough examination. Even a small piece of paper stuck inside the printer can cause problems. You might have to use tweezers to remove small pieces. Be careful of any contact of the tweezers with printer parts to avoid any damage.

If everything listed above is in place, then check the wire that connects the printer to the computer. You may be using a parallel or a USB connection. Make sure the cable is connected properly. Turn the equipment off and remove and re-insert the connection on both the printer and the computer to ensure a solid connection. If you are at work and your printer is connected to what appears to be a telephone wire, then you should call your resident network expert.

If the printer is functioning but only seems to print illegible garbage, then that is a good indication of a printer driver problem. Try re-booting the computer and turning the printer off and on before making any changes to the driver. If after re-booting you still have the problem, it’s probably time to replace the printer driver. You can download the driver from the website URLs listed earlier in this articles. Follow the instructions given by the manufacturer to install your driver.
Scanner can also sometimes interfere with printers. Try re-installing the software for both but install the printer driver first, and the scanner driver afterwards.

If nothing listed above results in a solution, then perhaps it might be time to call the printer manufacturer. Make sure that you are near the printer when you call and have all your warranty information available at hand.

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As many photo-printer owners would know, paper and ink costs can quickly exceed the cost of the printer. These six tips will help you get the most out of your photo-printer without leaving a hole in your pocket.

Raise the Resolution: Any digital camera that is less than three years old can capture at least 1 megapixel of data with each shot. This is sufficient to print a good-quality 4 X 6-inch photo; a 2-megapixel image holds enough information to output a higher-quality print of the same dimensions. To generate an 8 X 10-inch print worth framing, you’ll need a resolution of at least 3 megapixels. You’re in a good position if you have a new camera as most new models offer from 4 to 8.1 megapixels.

Adjust your camera to its highest resolution when taking shots that you might want to print. Some newer cameras, depending on the manufacturer’s menu setup, make it very simple to change resolution.
Save your Originals: Don not save the images you plan to print as JPEGs or in any other compressed file format. Each time you compress an image, you lose some data. Before working with an image, make sure it is unaltered and in the TIFF format.

Enhance the Image: Experiment with your image-editing program’s functions such as cropping, contrast, brightness, and other controls until you’re entirely satisfied with the image’s composition. Remember to always save the altered file with a new name.

Plan Your Print Drafts: If you plan to make test prints that you will discard later, reduce the image size and load the printer with plain inexpensive paper. Your printer software may allow you to print multiple images on one sheet.

Use matte-finish photo cards instead of glossy photo paper when printing 4 X 6-inch images. These cards have a nice look and feel, and they cost almost half as much as full-size photo paper. Place the images that you print on 8 X 10-inch glossy photo paper behind glass for added protection from ultraviolet light, and hang them away from direct sunlight.

Save on your ink: Special photo inks can provide your printer with a more refined colour palette. Unfortunately, these come with specific models, and if such ink didn’t come with your model, you may have to buy it separately and install it in place of the standard ink cartridges.

In some cases, photos printed using general-purpose cartridges look almost as good as ones printed using photo ink. Another effective trick is to print your black-and-white photos in colour mode (with standard colour cartridges). This makes the printer use all of its inks to create the tones in your picture, and the resultant prints can be as subtle and precise as pictures printed with photo inks.

Get your Cartridges in Line: Use your printer’s controls to realign your cartridges–especially if you see vertical or horizontal bands, unwanted lines, gaps, or bleeding colours in your prints. Right-click the printer’s entry in Control Panel’s “Printers and Faxes” or “Printers” applet, click Properties, and search for a cartridge maintenance option. If aligning your cartridges does not solve the problem, clean the cartridges with a cotton swab dipped in isopropyl alcohol. Use water merely as a solvent, and clean just the cartridge itself, never the print head or the nozzle plate. Always align new cartridges.
Practice Good Housekeeping: By keeping your printer’s mechanisms clean, you will ensure that the device runs at its best. An occasional blast from a can of compressed air (easily available at electronics stores) will keep dust and bits of paper from clogging the paper path and other moving parts.
Make sure that the small ink nozzles on your print heads are clear of dried ink. Leaving any inkjet idle for even a week or two leads the ink in the tiny tubes that feed the nozzles to dry. Many inkjet printers have a cleaning program in their settings that can handle partially clogged nozzles.

Unfortunately these programs use a lot of ink, so use them judiciously. If the tubes are badly blocked, then you will need the services of a professional or an inkjet cleaning kit.

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Hewlett Packard’s tryst with ink took off when it acquired a company named F.L Mosley based in California in 1958. Mosley was manufacturing recorders and plotters for industrial applications such as continuous process monitoring systems, data loggers and the like in the 1950’s.

Hewlett Packard was the pioneer in imaging and printing technologies. It was the first in the market during the 1980’s to come up with inkjet and laser technology used in printers until date. Its first printer was the “ThinkJet” in 1984 based on the inkjet technology and later the “DeskJet” printer also based on inkjet technology and the “Laser” printer as the name suggests based on laser technology.

The Ink

Today inks are not just gooey fluids filled in cartridges to give you images on your print media. Specially engineered ink gives high quality prints-it has specially designed active agents and colorants that give rich color and fade resistance.

There is a difference between printer ink and toner – printer ink is a liquid that is applied to paper by pressure. Toner is a fine powder that is burned onto the paper through heat and laser guidance.

There are two types if ink – dye based and pigment based. The rest are a variation of these two basic types.

The Ink Cartridge

The printer cartridge nowadays is not only an object that holds ink but also a highly technical one that has an integrated circuit to control the quality of printouts. The printer ink cartridge is by far the most important consumable as far as its cost, type and replacement is concerned. Every printer model has its own specific ink cartridge.

Inkjet

The inkjet cartridge is a combination of speed and precision. Each ink nozzle in the cartridge fires up to 36,000 drops of ink per second to deliver crisp text and sharp images.
The Inkjet and DeskJet printers use this cartridge. They are ideal for home and personal use.

LaserJet

The Laser Jet cartridge comprises up to 70% of the total imaging system and therefore plays a key role in delivering quality prints. It uses a precision laser to draw the image giving clear sharp and precise prints. These are ideal for home as well as small to large businesses and workgroups.

Design Jet

These cartridges give uniform fills, sharply defined lines and crisp clear text across a wide range of durable printing applications. These cartridges are used for large format printing media such as trade show and event displays, posters and presentations, photo enlargements, architecture and engineering applications such as CAD/CAM.

Color Layering Technology

In color layering, a number of microscopic droplets of colors ranging from three to eight colors are combined and managed through hundreds of small nozzles in the cartridge. The result is a print of high quality with vibrant and realistic true to life images. This technology gives a wide range of colors up to millions.

Available Cartridge Options

1. OEMs
OEM (Original Equipment Manufacturer) cartridges are the same ones that come with your printer. The company that makes the printer generally manufactures them. For example, HP laser printers come with HP toner cartridges. OEM laser printer toner cartridges are the most expensive type. You can save money by choosing remanufactured cartridges, compatible cartridges or refill kits.

Benefits of OEM Cartridges
Many manufacturers recommend only using OEM cartridges with their printers to achieve the best results. However, they are also trying to get you to buy their product. Again, if you require optimum quality then it is best to use OEM cartridges. They also prove to be economical in the long run because remanufactured or refilled cartridges may fail 70 to 80 percent of the time in their first attempt or they usually don’t give as many prints as the original or as promised by the remanufacturing company.

2. Remanufactured

A remanufactured cartridge is one that has been disassembled and its worn parts replaced. A new print head is then fitted onto the cartridge, is refilled with ink, and is tested in the factory to guarantee print quality. Remanufacturing is considered more comprehensive than refilling.

Your printer’s print head cleaning utility (described in your printer’s operating manual) should always be run 1-2 times after inserting a remanufactured cartridge. They are thoroughly tested to ensure quality, and their performance is generally equal to new cartridges.

Just because a cartridge ran out of ink, does not mean the print head and electronics are not still in perfectly working order.

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3. Refilled

Refilling your cartridge means cleaning the cartridge and refilling it with new ink. Now, either this can be done at home using a refilling kit or you can ship your cartridge to a refilling company in your area.
Some refilling companies claim that Refilled Cartridges are environmentally friendly and provide a high quality output, which meets or exceeds consumer expectations and that they are
· Ultrasonically bathed to ensure a clean print head
· Filled with top quality inks using state of the art equipment
· Tested to ensure high quality printing
· Sealed and packaged in vapor resistant material

It is best to refill your Cartridge within 15 days of the cartridge becoming empty.
Empty cartridges have a certain life span and this can range from between one refill to five refills on average. However, cartridge circuits have been known to fail on the 1st attempt of refilling / remanufacture and in contrast, cartridge circuits have been known to last up to 10 refills, the latter being exceptional durability.
Once a cartridge circuit has failed, the ink cartridge is unusable and a new or serviceable cartridge has to be purchased.

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Economical and environmental concerns change consumers’ buying pattern. Discount ink cartridges and toner cartridges invade the market of OEM cartridges.

Discount ink cartridges and toner cartridges are in great demand these days. Due to the drop in price, many families and small business owners can buy an inkjet / photo printer for under $100 and a discount laser printer for under $200. Increased number of printer ownership means that there is a larger aftermarket for printing supplies.

Nevertheless, consumers who bought a cheap printer would soon find out that their spending did not end there, but rather have just begun. For examples, many OEM laser toners are selling at $100 a piece, the same price of an inkjet printer or one-half of that for a discount laser printer. A family who print a lot of color photos with their photo printer can easily spend more than $100 on OEM ink cartridges in several months. Think about this, it is absurd that one would spend more on replacement cartridges than on the printer itself in such a short period of time. As a result, many consumers are looking for economical alternatives to expensive OEM cartridges.

There are two main groups of discount ink cartridges and toner cartridges in the market these days: compatible cartridges and remanufactured cartridges. Compatible cartridges are also called generic cartridges. They are manufactured with the same specification of name brand cartridges but without the brand name. These cartridges are offered at one-half or one-third of the price of OEM cartridges.

On the other hand, remanufactured cartridges are name brand cartridges which have been through one cycle of service. They are usually disassembled, cleaned, repaired and refilled before releasing to the market again. Consumers who buy remanufactured cartridges are not only concerned about the price, but their benefit to the environment as well. One consumer was quoted saying “I buy the remanufactured cartridges because it is good for the environment. The lower price is just a bonus”.

It is a well known fact that printer manufacturers cut price in printers but maintain a very high profit margin from cartridge sales. Instead of lowering the price of OEM cartridges to make them more competitive, they use different tactics to ban the use of compatible and remanufactured cartridges from third-party manufacturers. For examples, printer manufacturers may install software in your computer that warns you of the use of compatible cartridges as if they could damage your printers. Some manufacturers incorporate smart chips into their cartridges so that consumers cannot refill or recycle their cartridges. Others have sued the third-party manufacturers of printer cartridges or smart chips claiming that they have violated patent technology.

Consumer advocates have pointed that that these tactics only serve to protect the profits of printer manufacturers but provide no benefits to the consumers at all. In fact, consumers should have the freedom to choose the replacement cartridges they use.

There are many compatible and remanufactured cartridges in the market today. Be a smart consumer, you should always compare an apple with an apple. For example, some manufacturers produce compatible cartridges without the smart chips. These cartridges are usually cheaper than 100% compatible cartridges with new replacement chips. However, compatible cartridge without new replacement chip may have problem communicating with the computer as the latter would think that the cartridge is always low in ink. It is also wise to shop only with vendors who can provide a good refund policy and extended warranty.

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Digital photography has exploded, exceeding all forecasted figures and many of us have one or more of these great devices, but one of the basic values of photography has been lost in the transfer from film to digital cameras.

Research shows that the majority of digital photo’s are not printed or published in any way, instead billions of photos are sitting on computers and memory cards all over the world, hidden away in cyberspace.

This is a sad prospect as passing photographs through friends, family and generations has been a tradition for many years, reminding us of our ancestors and memories of times gone by. Photographs gain importance with age and there is a pleasure in flicking through old photos. It should be remembered that it may not always be possible to view photos held on today’s digital media, as progress may backdate the media type and the compatibility to read them. We should therefore not overlook the importance of making actual prints of our precious digital snaps.

The major reason for our reluctance to print digital photos is the perceived complications in printing a quality digital print, but with digital photo kiosks, affordable photo printers and easy to use software, it is really not that hard. It is entirely possible for the novice computer user to produce great quality prints from their digital camera using the home photo printer.

Generally speaking, getting a picture from your digital camera to your printer normally involves these simple steps:
1. Copy images from camera to a folder on your computer.
2. Load up your printing software and choose the images you would like to print.
3. Select the size and type of paper you are using (always use photo paper).
4. Print your photos.

A great new function on many of the latest cameras and printers cuts the process right down. The PictBridge print system is probably the easiest way of getting your images from your camera on to photo paper. This system does rely on having both a PictBridge compliant printer and a PictBridge compliant camera, but most new photo printers and cameras on the market will have PictBridge as standard – but it’s worth checking out if you are about to buy a printer or camera.

The PictBridge system allows you to print directly from your camera to the printer without the use of a computer. You can select photos, print size and quantities, all from the screen of the camera and process the print with a button!

The great thing about printing your own pictures is that you have total control, choice and discretion. You can print as many copies as you like, choose various sizes and finishes and using photo editing software, you can tweak your pictures as a dark room technician would, or even get creative! In fact half the fun of digital photography is what you can do with the printing of the photo.

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Thermal paper is cleaner than your standard ink, produces a crisper resolution, and is ultimately cheaper. Though thermal paper used to be considerably more expensive, the price has come down in recent years, thanks in part to better technology that allows its manufacturers to produce it at a more reasonable cost. Moreover, a thermal paper roll is quieter than bond paper, which is an added bonus for any shopper at the end of a long day.

Most direct thermal papers require a protective topcoating to:

Reduce fading of the thermal image caused by exposure to UV light, water, oils, grease, lard, fats, plasticizers, and similar causes
Provide improved printhead wear
Reduce or eliminate residue from the thermal coating on the thermal printheads
Provide better anchorage of flexographic printing inks applied to the thermal paper
Focus the heat from the thermal printhead on the active coating.

Thermal paper is paper that is impregnated with a chemical that changes color when exposed to heat. It is used in thermal printers and particularly in cheap, lightweight devices such as adding machines, cash registers, and credit card terminals.

The paper is impregnated with a solid-state mixture of a dye and a suitable matrix; a combination of a fluoran leuco dye and an octadecylphosphonic acid is an example. When the matrix is heated above its melting point, the dye reacts with the acid, shifts to its colored form, and the changed form is then conserved in metastable state when the matrix solidifies back quickly enough.

Most printer manufacturers offer ribbon/label combinations which are known to work well together, which is particularly important as some combinations produce no image at all. Plastic labels with resin ribbons will survive outside in full sunlight, can stand immersion in water and may be resistant to chemicals and oils dependent on type. Often used in Automotive and Aircraft parts manufacture, any items stored outside and essential for the labelling of hazardous chemicals which must remain identifiable, for example, after being submerged in sea water for extended periods.

The type of thermal paper you choose depends largely on the specifics of your business. The width, length, and grade of thermal paper varies widely depending on the manufacturer and the type of machine the paper is used for. Many online wholesalers, however, can customize your order so that you get the product you need to keep accurate records of all your transactions.

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Epson started as watch making company Seiko Epson Corporation, Japan. Epson was established in 1961 to manufacture precision parts for Seiko watches, back then it was called Shinsu Precision Manufacturing Company.

Epson’s first foray into the printing and imaging business was the Olympics of 1964 held in Tokyo. The company was awarded a contract to develop a precision timer for the Games. The printer they developed for the Olympics – EP101 is also, where Epson derives its name! It was one of the first printers for electronic calculators to hit the commercial market. It was the beginning of Epson’s journey in the printing and imaging business.

The TX-80, Epson’s first dot matrix printer hit the market in 1978, then in 1984 came the SQ 2000 it’s first inkjet printer. The TM 930 Epson’s pc-pos package printer launched in 1990 created a new market in the printing business. Epson gave a number of first printers to the world among which is Epson stylus 800- an inkjet printer equipped with micro peizo technology launched in March 1993, and then the Epson Stylus Color in May 1994 was the world’s first 720 dpi color inkjet printer.

September 1998 saw the launch of TM-H5000 its first hybrid printer which featured fast quiet printing and copy functionality.

Epson’s Technological Breakthrough

The Ultrachrome K3 Ink

The Epson UltraChrome K3 Ink is a high-density resin coated pigment ink. It comes in two types Black & White and Color. It has a wide color gamut for both types. The black palette consists of three shades of black- Black, light black and light light black. The color palette consists of the standard cyan, light cyan, magenta, light magenta and yellow. Oh and it has two user exchangeable black ink modes- photo and matte!

Now you will wonder what is so special about Ultrachrome K3. A simple comparison between the traditional toner manufacturing process and the ultrachrome K3 process will answer the question – traditional toners were manufactured by grinding the toner particles mechanically to the smallest possible particle size that can be achieved mechanically; now the major disadvantage here is the energy and hence cost. You would wonder how energy comes into picture. The process being mechanical and done under pressure requires considerable amount of energy and the smaller the particle size the more energy required and energy is expensive!

The second disadvantage is that the particle size is not uniform and cannot be controlled, again because the process is mechanical put simply a grinding process!

Both of the above disadvantages are overcome in the Ultrachrome K3 manufacturing process. The process is chemical process requiring negligible energy. The resin is placed in a water-based environment where the particles are allowed to grow in a controlled environment. Once the particles have achieved the desired size, they are removed from the environment and processed to give the Ultrachrome K3 ink! Sounds simple right? However, the process is not as simple as it sounds!

The Customer’s Advantages:
Energy and cost conservation are the Epson’s advantages; what benefits do the customers get. At the end of the day, the customers have to be very satisfied, if they are going to buy “the system”.

8-Color Ink System
* High Density pigments for an extremely wide color gamut
* Professional print permanence ratings for truly sellable quality prints
* High-gloss Microcrystal Encapsulation Technology for reduced gloss differential
* Superior scratch resistance from improved pigment and resin chemistry
* Color is stable immediately after printing – no short term color shifting
Three-Level Black Ink Technology
* Simultaneously uses Black, Light Black, and Light Light Black inks
* Significantly improves the printers gray balance
* Impressive midtones and highlights for a smoother tonal range
Two User-Exchangeable Black Ink Modes
Two specific black ink modes – Photo Black or Matte Black

Optimizes black ink density for various media types dramatically improving the final print quality

It is goes without saying that Epson like all other top brands in the market too encourages its customers to use only original Epson ink and Epson media to achieve best results. It claims that the ink and media are manufactured to work hand in hand to achieve the best results as compared to their competitors!

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According to a recent survey, more than eighty percent of Americans want to write a book. This shocking statistic is somewhat puzzling because the National Endowment for the Arts estimates that only fifty-seven percent of Americans have read one book in the last twelve months!

What is it that makes people — even non-readers — want to put pen to paper?

Perhaps it’s the desire for fame and fortune. Maybe it’s the need to earn respect from others. Or maybe it’s the hopeful wish to leave some mark on the future, a permanent record of a life lived.

Whatever the reason, for those who actually complete a manuscript, the odds of seeing it published by a reputable book publisher are slim to none.

For the estimated two million manuscripts that authors complete, there are only 64,000 publishers of record, and only a fraction of those publishers actively seek new manuscripts.

So what are the millions of hopeful authors to do?

The first step would be to ensure their manuscripts are the best they can be. This is usually accomplished by re-writing, editing, and proofreading by an outside firm or by a well-read and literate colleague.

Even then, most of those two million books stand no chance of being accepted by a traditional publisher. Authors who do make the cut are not necessarily the best writers, but rather they are writers who can sell themselves and their stories most convincingly.

Some authors, after rejections from the trade, will find themselves victims of vanity publishers, who take advantage of the hopes and aspirations of writers to extract an exorbitant fee to publish their book. Writers are better off publishing through firms like iUniverse and Lulu. Although their books will likely never see wide distribution, at least their losses will be minimal.

Finally, there are the select few who decide to become publishers themselves, even if it is only to self-publish their own book. These self-publishers will find great obstacles, and a great deal of work in this route. The challenge and reward of having one’s success or failure entirely in one’s own hands is a powerful feeling.

Whether they choose to publish electronically, or use short run printing service like Lightning Source, or even to go full boar with a print run of 1,000 or more, their success depends on how well they sell themselves and their story to others.

There’s an age-old debate about which method is better; using a publishing company or self publishing your own book. You know your situation and you know what will work best for you. You’ll want to consider how much time or money you have to invest in the project. That should give you an idea as to which route to take. Using a publisher takes less time on your part, but you’ll forfeit some of the royalties by using this method. If you self publish, you’ll have to pay “up front” and do the initial work to get the ball rolling on sales of your book.

If you are about to embark on a new manuscript, educate yourself thoroughly about the industry, its scams, and potential pitfalls. More importantly, learn to market yourself well, for this, more than any other skill, is the determining factor in your success or failure.

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If you have a good appetite and a way with words, food writing may be a career option to consider. Not only is doing research for food writing one of the more enjoyable tasks in freelance writing, but you’ll never be short of restaurant recommendations and potential free meals — though you may run short of well-fitting pants.

To become a successful freelance food writer, you’ll need to know how to describe food well. The key to description, at least in traditional literature, is to make focused, concrete comparisons. To see why, ask yourself which sentence you find more appealing: “It was the tastiest shrimp I’ve ever eaten,” or “The lime-pressed garlic shrimp, grilled over applewood, had a texture between the crunch of caramelized sugar and the soft resistance of a medium-rare salmon filet”?

The fundamental law of food writing is to make your reader wish that he or she had some of whatever delicious dish you’re writing about, to make the reader personally invested in the food. And there’s a strange quirk in the human mind: whenever we think about an object or activity, we activate the parts of our brain that turn on whenever we’re interacting with that object or engaged in that activity. In other words: if we think about throwing a baseball, the nerves in our arm twitch. Or, if we think about eating a thick steak, our stomach grumbles and our mouth waters. When you’re writing about food, you want to activate those same parts of the brain to make your reader feel that he or she is sharing in the experience of eating it. Words like “tasty,” “delicious,” or, worst of all, “really good,” won’t do anything for your reader’s emotions. Only words related to food — or words and images with strong emotional connotations — will really get your readers’ mouths watering.

Once you’ve written your articles, where do you market your food writing? If you live in a large city, you can write for a local newspaper or an alternative paper (i.e. the LA Weekly, the Austin Chronicle, etc.). Millions of people read these papers daily or weekly, and a good portion of those millions read the food section. When anyone in a major city needs to make restaurant reservations for a date, business dinner, party, or other social engagement, they look in the food section of the local paper for hot new restaurant reviews. Stay on top of restaurant openings and closings in your city. New restaurant openings can be your “bread and butter.” Local newspapers and online city guides are always wanting to print new restaurant reviews.

If you have a favorite local hangout that not many people know about, write an article on it. Submit your article with a proper query letter to a local newspaper. You might be the first one to write about the place, throwing needed business their way. In the end, you collect a decent paycheck from the newspaper, along with a published clip, a byline, and hopefully more work and referrals.

Another option is to write for magazines dedicated to food, dining, city nightlife, general lifestyles, or for the tourist market. If you plan to write for magazines, your choice of what to write about becomes much broader. You can write how-to articles, interview pieces, cookware reviews, and so on. If you plan to write for local tourism guides, your best bet is to write restaurant reviews. Tourists may not know about any of the well-known restaurants or diners in the area. Tourism guides provide insight and guidance to what’s hot and what’s not in the area. This means that there’s a steady flow of potential readers for your restaurant reviews and other food writing.

If you don’t live in a large city, it’s much more difficult to become a food writer. The mom n’ pop cafe downtown may have some of the best omelets you’ve ever tasted, but how are you supposed to sell an article if everyone in town already eats at that cafe every Friday night? Consider selling your articles to regional magazines. The Department of Transportation in several US states often publishes a monthly magazine about regional news. The editors of these magazines often look at local restaurant reviews as a source of human interest, or a way of boosting out-of-state tourism to non-traditional destinations.

Additionally, you might try writing sample copy for cookbooks, press releases for food suppliers, or ads for food companies. Companies and book publishers hire good food writers to help market anything from new varieties of pasta sauce to gourmet steak dishes. Even a nearby supermarket might be willing to pay for copy in weekly ad flyers.

Unfortunately for rural types, full-time food writing is more often than not an urban game. For urban types, food is one of the products that won’t ever stop being popular, especially when it’s offered as part of a good restaurant experience. Thus food writing means job security, and more importantly than that: it’s just outright enjoyable writing. So get to it!

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I can safely conclude that those of you who know about how search engines work and getting your website to the top of the search engines will agree with me when I say that free backlinks are a vital factor in achieving high search engine placement. Of course if they don’t cost anything then everyone loves that!.

For those of you new to websites and SEO then a backlink is when all’s said and done another link from an alternative website that points to your website,they are also know as inbound links. In a nutshell if you write an article and it has a text link in it pointing to your website, that’s a backlink! Pretty simple huh? Or another example would be if your friend had a website and they put a link to your site then hey presto, you have got yourself another incoming link!

It is within reach of most people to attain these backlinks but one thing you should bear in mind is that it’s best to get links from other sites that are relevant to your website. An example would be if you site is about making dolls, get links from other making dolls sites, this is because Google loves relevant content. So every incoming link that comes from a relevant site will be regarded as higher quality than if you had linked from a site about a different suject. Relevant backlinks do a lot more to boost up your search engine rankings.

Assuming that you will put in the work required you can get high position for most key words, evidently there are some key phrases where there is already too much competition to get a decent ranking but there are still many, many, many you can still tackle. Often it boils down to who can build the most links, so if you want to outrank your friend, put together more incoming links then they have and provided that your content is relevant to your chosen keyword, it’s probable you would beat them.

So its not rocket science. What you must remember is you must be regular, Google more than ever likes to see links regularly appearing to your website, they will take a shine to you and as a result will place you higher. If you make a few links and then bring to a standstill Google looses interest and nobody wants that!

A labourious process it is to get links from other sites and it can also be a pain manually submitting articles to directory sites in order to build you backlinks, I’ve done this before so I know! So really what we need is an automated solution where we can do the work once and then just forget about it and know that our links will be built for us. Or even better would be to have our backlinks built for us on Auto-Pilot so we don’t have to do anything!

I’ve enjoyed almost automated backlinks now for about 6 months and it’s totally whitehat and it has built me hundreds of free backlinks which has gotten my rankings very high! Which has resulted in plenty of sales through my websites

Link building will surely have a very upbeat effect on your internet dealings so I highly suggest them to you!

Article written by James Hicks – Internet Marketing Coach & Mentor

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