Nowadays knowing about the right SEO tools can give you an incredible edge in the SEO world. There are so many SEO programs out there that finding out which are the best can be a very big problem. There are some tools that were good in their day, but are now next to useless, and without some sort of informative guide to help you it could take you literally months of sorting through outdated rubbish just to find something fit for purpose, let alone what would be considered good or great.

In this article I will share with you some of the tools that I have found that I believe are worth sharing, some tools are free, others are not, however the ones that you do have to pay for are far superior to anything else on hand in my opinion, both free or otherwise. Some are browser plugins, others are standalone programs in their own right, and some are online services.

Copyscape
A great service that is available free of charge for a limited number of searches per day, and then as a paid service for those who would exceed the allowed daily number of free searches. Copyscape is a plagiarism detector which scans googles index to detect duplicate content of any url you care to specify. You can also search by pasting a chunk of text into copyscape although the text search service may actually be restricted to premium users only.

Plagium
Another Plagiarism detection service, Plagium differs from copyscape in a two main ways, the first (and main reason I have included it) being that unlike copyscape, Plagium uses Yahoo’s index rather than Google’s, meaning that it will by and large return different results, and secondly, Plagium is totally free and does not charge no matter how much you use it. I tend to use both Copyscape and Plagium side by side when checking for duplicate content.

Woorank
One of the most awesome new tools I have come across for a long while, Woorank is an SEO Analysis tool which is absolutely great for carrying our preliminary optimisation checks on websites prior to quoting (for those of you who provide SEO Services to others). Wooranks goes into remarkable detail, especially given the fact that this is a free tool, and includes server header checks to make sure that non-www. is redirected to www. (and vice versa) thereby avoiding canonical issues. Full meta tag checks, inbound link analysis including number of digg, .gov and .edu links and much much more. And then once your report is prepared you can print is as a pdf directly from the Woorank website ready to send by e-mail to the prospective client along with their quote.

Rankchecker
An absolutely indespensible tool, Rankchecker is without a doubt the best rank checking software on the market, its far from cheap, with the enterprise version of SEO powesuite which includes rankcheker among three other tools coming in at a hefty $599 and then there is a month-to-month subscription to keep the software active after your initial six months which costs another $39.95. A lot of money indeed when you think about in on an annual basis, but the straightforward fact is that if you are a professional SEO Services company, then buying this software is really one of the the best judgements you will ever make.

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