1. Linking To Bad Neighbourhoods
While Google acknowledges that no one can in reality control who links to them, and subsequently doesn’t penalise for inbound links from domains of bad reputation, outbound hyperlinks are the precise opposite. If you’re linking to a site that’s for example a known linkfarm, or spammy web site, then this will reflect poorly on your website and you will be penalised as a result. When measuring up potential link partners or accessing a website for reciept of an outbound hyperlink be very careful. Try to look at the recipients own outbound hyperlinks, if you happen to find something debatable then I’d advise thinking twice about linking to this website.

2. Duplicate Content material
There’s nothing that google values above unique and quality content, Im positive most of you have heard the old addage, “content is king”, a well-liked saying inside the SEO Services business, well that continues to be correct. Google has no real interest in rating two pages with the identical content material highly, and as such has measure in place to ensure this does not take place! Check your site often with a plagiarism detector like copyscape, in the event you detect any copies of your intellectual property on the web, then handle the problem straight away. Firstly by contacting the webmaster of the offending website and requesting they take away your content material, or secondly by filing a digital millenium copyright infringement notice with Google if the webmaster does not remove your content. You may additionally consider rewording your content material to make it unique.

3. Paid Links
Buying hyperlinks is always a risky enterprise, and for my part that is something I don’t engage in either for myself, or paying consumers to whom I provide SEO Services, although I do know that many other search engine optimisation firms do. Paying for links is firmly against Googles terms of service and those that buy from known link sellers can expect to be penalised as a result. Not only that, but it is a familiar occurance for known link sellers to loose PR on the next toolbar update, therefore not only do you get penalised, but additionally the PR6 link you paid through the nose for is now a PR4.

4. Content Cloaking
The practice of displaying a different page to search engines and viewers is known as cloaking, this is a strictly black hat proceedure which is in breech of Google’s terms of service, as such it brings penalties. There is quite a few ways that content material can be made invisible to viewers while being offered to search engines like google as part of a page, the first and probably oldest and broadly known technique is by rendering the textual content in the same color as the pages background. One other way of cloaking text is by using css to put the text outside the viewable confines of a page. Google is not ignorant to either of those strategies and as a result should you use these strategies, and you get caught, your rankings will suffer.

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